THE INTEGER GROUP | REBRANDING EXERCISE

Integer looked internally to rebrand and build upon their existing and iconic "I" as well as incorporate their mission statement, "at the corner of branding and selling." My concepts refreshed the red to a deeper, more modern red and clashed it with a magenta to feel modern, bold and hint at the idea of "intersections." In one interpretation, I used sharp angles to reinforce this theme. And in another, I reinvented the sketchiness currently used in the Integer "I" to carry forward and modernize the ideas of process, creativity, thought and art.