Pella Windows and Doors | NURTURING CADENCE
Redesigned and re-strategized a cadence of emails and direct mail pieces targeted towards shoppers who expressed interest, but hadn't purchased new Pella products. The cadence was designed and strategized to slowly nurture a shopper from top-of-the-funnel content (inspirational and informational), to content aimed closer to the path to purchase (Value proposition messaging, offers, stronger CTAs). In three short months — which is also an off-peak sales season for buying and selling windows and doors — this cadence has more than doubled our clients conversion rates.
